Sample Announcement of Price Increase
It’s never easy to implement price rises, but they are a fact o life and your customers won’t desert you if you put up your prices. Sometimes they have to be raised due to the cost of raw materials, sometimes because the costs of running your business in general have risen. Better to increase prices than to lose your business.
Of course from a customer’s point of view, price rises are never welcome but if you acknowledge that fact in your letter and briefly explain why you’ve had no choice but to implement a price rise, then you will continue a good relationship of honesty and openness with them into the future.
Announcement of price increase letter -sample 1:
Dear [Name of Customer],
We would like to inform you that we are planning to increase the price of certain goods because of the sudden increase of the prices of raw materials. Since we still have some raw materials right now, the price increase will be made on [Target Date]. We attached a list of items that will be affected by the price increase and we would like to ask for your cooperation.
We have tried to prevent a price increase for many years because we want to provide the best products with a more reasonable price. However, the recent increase in the price of raw materials was too much for the company and we decided to make a slight increase on chosen merchandise.
Thank you for your kind consideration.
[Name of Company]
Announcement of price increase -sample 2:
Dear [Name of Contact],
We regret to tell you that we will be conducting a price increase on specific products due to [Specify Reason]. Below is the list of products that will be affected by the price increase:
[List of Products]
We tried everything that we can to avoid a price increase, but the problem will directly affect the company, financially. We would like to apologize in advance for all the problems that the sudden price increase may cause and we are asking you to bear with us.
We hope that you will understand our situation and will continue to support our products.
Announcement of price increase -sample 3:
[Name of Recipient]
[Name of Company]
Dear [Name of Recipient],
As one of your business partners, we would like to inform you that we decided to increase the prices of some of our merchandise and we regret to inform you that the products that you have been ordering in our company will also be included on the price increase.
As you already know, there have been a lot of problems on the prices of raw materials and the economy is experiencing a huge drawback until now so we didn’t have a choice but to increase the price of some of our products.
Enclosed with this letter is a copy of the new price list. If you have any concerns on the new price list or you wanted some explanations, you can contact us directly. Our lines are always open.
We hope that this dilemma will not affect our partnership with your company.